Innocent Smoothies Essay

What is branding? Branding is the process involved in creating a distinctive look for a product or company to create desire and trust from the customers for the product or company. A way a company can use branding is by having a unique logo or motto because it’s a way for the public to recognise the brand. The name of the company is another method of branding, because if your company has a name that stands out from others it will catch people’s attention, and people will be familiar with what you’re talking about and who they are purchasing from. There are 3 different types of branding: Product branding, service branding and corporate branding. Product branding is a specific product for example Nike Air by Nike. It’s a unique part of branding because it’s a small part of the main brand. Service Branding is a specific service by a brand for example iTunes by Apple as that is just a music downloading service, while Apple is a multi product company. Corporate branding i s a larger part of branding because it’s a brand that applies to a variety of products within one company, for example Malteasers are a part of the Mars Inc. corporate brand. Branding in Action: Innocent Smoothies and Children In Need This company was founded in 1998. They started with smoothies and from there expanded into food, juice and children’s smoothies. They concentrated on a health focus of their products contained 2 of your 5 a day. Innocent have about 78% market share. Innocent smoothies use an angel with a halo with no mouth as their logo; they use this as their logo to persuade customers that their products are ‘innocent’ like angels and that they are good for you and your body. This logo is a significant part of the Innocent brand because they use a distinguishable logo; no other well known brand uses a smiley without a mouth and a halo. Innocent is also uniquely recognisable because its marketing is that it’s healthy and good for you, this health aspect is a major part of Innocent’s branding. Innocent add value to their products by saying how healthy they are and how good they are for you. They only use recyclable packaging when they first formed their recycling eff orts stood at  70% they are now at 100% which is a huge achievement. The company use lots of different combinations of flavours, some you would not think of putting together. All their products are natural, no added flavours. They do their best to promote their brands by making a big thing out of being good for your body. Parents are more likely to buy as there are no additives. They boost their image as more people buy the products as lots of people are health conscious now. They also do various promotions like a woolly hat campaign to raise money for charity. They changed the name of their product to make it more successful, their previous name was Naked. That would have needed a completely different promotion as they want to be associated with good. These businesses need to promote themselves for people to see them and to recognise them for doing something differentiating them from competitors. Innocent smoothies promote themselves by doing unique things that other brands don’t, for example they notified customers how much the bottle had been recycled and they eventually had a 100% recycled bottle Children in Need are a charity in the UK that was founded in 1980. As a charity they have raised over  £600 million and they help to change the lives of disabled, vulnerable and young people of the UK. Children in Need raise money doing baking activities, fancy dress events and they encourage the public to do sponsored challenges and they have a big Children in Need television show. The Children in Need brand is best known for Pudsey the bear and its big telethon around November. Pudsey is highly recognisable in the brand because he has a unique eye patch that makes him stand out from any other mascot bear. Pudsey is also another way for Children in Need to attract children because he is a character as well as a mascot. The Children in Need brand is well known for its telethon in BBC, people recognise the telethon because it’s on a Friday night on a channel that is advert free so people are more likely to tune in. The telethon is well known for its challenges and celebrity e ndorsement and they also will have a combination of two well know shows for example Eastenders and ITV’s Coronation Street called ‘East Street’. Children in Need add value to their product by having unique merchandise; the products are unique because of Pudsey as he himself is a unique mascot. They add value to the customer because they emphasise the fact that all the money they make will go to a good cause which makes  people sympathetic, and even people who are not concerned about the children will donate because the products they provide are ‘fashionable’. Children in Need’s brand personality is that they help children and therefore that they’re caring and considerate. They are a fun charity and do a lot of fundraising events and activities, which is attractive to children and parents. Their ethical image is a large benefit to their company because people will recognise that what they do will help unfortunate children, and that will increase their customer preference for donating to their charity. This will enable them to raise more money therefore they will be able to do more fundraising and provide more entertainment. Them being seen as a fun charity will help them because the public can be encouraged to get involved in their work as it is enjoyable as well as helping at the same time. If the branding for Children in Need was not successful, and did not make them appear to be caring and considerate, then people wouldn’t donate and they would boycott from donating and participating from their fundraising . If they weren’t a fun charity then people wouldn’t be as interested in donating to their charity and they wouldn’t be as well known as they are now. They need to promote themselves so they can raise awareness of their various charities, for example in Southend they help the following charities: Southend Association of Voluntary Services, Southend Mencap and Southend Mind. Children in Need differentiate themselves by the way they promote their company, for example they have popular celebrity endorsement in their adverts. They need to differentiate themselves from other charities so that they can stand out so they can get more donations. The Children in Need charity promote their service by having famous and popular comedians in their shows and they have well known children entertainers. Another way they use promotion is by the way they have the show on BBC One where there are no TV adverts, so no adverts for competitor charities. They also promote themselves by having well known supermarkets selling their product and supporting them, for example Asda. They also use paper promotion, for example leaflets and flyers and billboards. T he most popular way they are recognised is by advertising using their mascot Pudsey. Innocent is environmentally friendly , recycle , sustainable ingredient sources, super market promo , festival , tv , humor Children in need :  helping , money 4 good , super market promotion , tv , humor Marketing mix a key tool in marketing. The marketing mix is usually vital when deciding a products marketing and include the following P’s : Pricing , Promotion, Place and Product. I will be talking about the Innocent Fruit Tubes and how the marketing mix is used in branding. Fruit tubes are a yoghurt mad by Innocent and they are made from 100% fruit and they have 2 different combination flavours: Strawberry mixed with raspberry and mango and pineapple. The company are proud to say that this product has no artificial sweeteners or any added sugar and lumpy bits. This product has and overall rating of 4.5/5 and a majority of 5/5 ratings. The packaging is designed for kids, you can tell this by the way it is very colourful and the fruit logos on each tube has a character name and an interesting fact. The size of the packaging is small and easy for customer and children to manage. The Innocent Fruit Tubes are roughly priced at around  £1.99 for a average packet of 6 tubes. The yoghurts are priced at roughly  £0.33 per yoghurt which is a reasonable cost and affordable for many people Innocent promote their fruit tubes by having promotional offers such as 12 tubes for just  £3.00 and they use TV, magazine, billboards and posters to promote their Fruit Tubes. They will have a sales team who will go and pitch their product to popular supermarkets and confectionary retailers. The most well known promotional campaign they used was The Big Knit which was when they appealed for members of the public to knit mini woolly hats for their innocent products to help raise money for the elderly and to keep people warm during the winter. Innocents Fruit tubes are on sale in multiple different places for example super market stores or online super markets and shops, cafe’s and sandwich bars. The product is distributed all over the UK as well as many places in Europe such as: Belgium, Denmark, Germany. France and many other countries in Europe and in the Maldi ves .

Difference Between Backing Up and Archiving of Data Essay

Explain the difference between ‘backing up’ and ‘archiving’ of data, state the process taken for both and give reasons why they are necessary. It is important to know the basic differences between backup and archiving information, in order to prevent loss of important files on a computer. There is a big difference between the two and it comes down to variables between short term and long term storage. Backing up important data files on a computer should be done often, sometimes once a day or more. Thinking of it like a short term insurance policy, backups can be done using USG keys, disks, even to tape. Sometimes this information is overwritten each time it is saved, as new tiles are being added. Backups are primarily used for operational recovery, to quickly recover an overwritten file or corrupted database. The focus is on speed, both to back up and recover, and on data integrity. Archives, on the other hand, typically store a version of a file that no longer changing, or should not be changing. For example, an accountant for a small business that uses QuickBooks will back up his files regularly in order to prevent a disastrous loss of inform. He will entrust that information to an online backup system that is updated at the end of each business day. This way, if a problem occurs with the individual computer or network, then there is a way to resurrect the book without having to enter a month of work. Archiving, on the other hand, is the equivalent of a long term insurance policy for files that are rarely accessed or never changed. This type of storage creates a history of the files in an authentic form that can be accessed weeks from now or years from now. The storage media for archiving requires that it have a long, stable life. If the owner of the company died tomorrow, where would you begin to look for important documents? Or what if an audit of 2003 came up? Creating an archive is essential to traching down vital information to a company or individual. Typically, archives have been stored on magnetic tapes in the past, but with cost of online data archiving solutions becoming more practical and inexpensive, you will see more use of them. Offsite data archiving is highly recommended in the even t of a disaster. Another way of looking at the differences is that backup contains multiple restore points, allowing you to go back in time in case of a virus, accidental deletion or accidentally saving over a file. Archived information will only store a singly version of a file and this is rarely changing, if ever at all. Often archived data will also span decades of files. Archiving may require certain policies or rules that approve who have access, how long the records need to be stored etc.

Acting Like An Adult For The Workplace Means You Approach...

1. Acting like an adult in the workplace means you approach your work responsibilities seriously. However, not all adult behaviour patterns are positive or beneficial to the company. Some behaviours encourage self-discipline, profitability, and teamwork, but others lower morale and lead to workplace problems. The problem with Mohan in the above case, he is ‘’trying to be in two worlds at the same time’’. As mentioned above that when he joined the company he was very friendly with everyone and tried to gain knowledge from his teammates but now when he is promoted he never listens to everyone and the other employees have not given opportunity to present their views in his supervision. What he is exactly trying to do is trying to act like a boss which he never been because it’s the demand of the position and at the same time he is also trying to be that old familiar Mohan to them. He is confused what to prioritize. He is going through behaviour changes. Behavior in this category includes a strong, assertive and confidential tone. It communicates the message, I am a strong, competent and knowledgeable person on whom you can rely on for effective guidance and leadership. This approach generally requires other people to be submissive, obedient and respectful. Extreme forms of behavior, falling into this group, may include a dictatorial and dogmatic approach. This style of behavior is a direct expression of hostility and dominance at the verbal and non verbal level.Show MoreRelatedCommon Induction Standards Essay22388 Words   |  90 PagesCommon Induction Standards (Adult Social Care) Manager’s Guide This workbook has been updated and reviewed with funding from Skills for Care Berkshire, led by Berkshire Care Association in partnership with representatives from: Reading Borough Council, Royal Borough of Windsor and Maidenhead, Wokingham Borough Council, Bracknell Forest Council, West Berkshire Council and Bracknell Wokingham College September 2009 TABLE OF CONTENTS Introduction Standard 1 – Understanding The Principles ofRead MoreNVQ level 58726 Words   |  35 PagesPerson centred practice are ways of commissioning, providing and organising services rooted in listening to what people want, to help them live in their communities as they choose. These approaches work to use resource flexibly designed around what is important to an individual from their own perspective and work to remove any cultural and organisational barriers. People are not simply placed in pre-existing services and expected to adjust, rather the service strives to adjust to the person. Person - centredRead MoreEmployment Responsibilities and Rights in Health Social Care and Children8829 Words   |  36 PagesLevel 2 Award in Employment Responsibilities and Rights in Health, Social Care and Children and Young People’s Settings Workbook Level 2 Award in Employment Responsibilities and Rights in Health, Social Care and Children and Young People’s Settings Workbook Contents Modules Topic Contracts of employment Anti-discrimination Age discrimination Statutory rights and responsibilities Disability discrimination Working hours, rest breaks and holiday entitlement Maternity/Paternity, parental and adoptionRead MoreILM Work based assignment Essay5982 Words   |  24 Pagesï » ¿ Work Based Assignment M3.12 M3.26 Contents page Contents page 2 WORK BASED ASSIGNMENT 3 MARK SHEET 5 The value of assessing performance 6 Managing performance 7 Motivating the team to improve performance in the workplace 8 The value of feedback in the workplace 9 Appendices 10 WORK BASED ASSIGNMENT - M3.12 MOTIVATING TO PERFORM IN THE WORKPLACE/ M3.26 MANAGING PERFORMANCE Centre Number Centre Name Candidate Registration No Candidate NameRead Moreunit 4222-2052502 Words   |  11 Pagesabuse Sexual abuse includes: rape and sexual assault, masturbation, indecent exposure, penetration or attempted penetration of intimate areas, sexual harassment, involving a vulnerable adult in pornography, enforced witnessing of sexual acts or sexual media, participation in sexual acts to which the vulnerable adult has not consented or could not consent or was pressured into consenting. c. 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Belonging - a Clockwork Orange Essays - 679 Words

The concept of belonging is essential. To belong is to form a connection which will allow a sense of identity, without this we lose our humanity; however, conformity is in a sense a facade of belonging, as it restrains our freedom and forces us to only mimic. My studied texts show how society demands us to conform, yet conformity prevents a sense of true identity being ever created. This notion is elaborated in the novel, A Clockwork Orange. Alex is a criminal who doesn’t belong anywhere within society. In the novel, the government attempts to suppress his criminality by physically preventing him from thinking of violence—thus making him conform to their standards. This is a prime example of how society attempts to make us conform to what†¦show more content†¦The movie shows the disastrous effect conformity and fear have among members who gain their place inside the group at the price of conformity. Shirley Hastings, for example, lives a â€Å"life half-lived† cowering before what Barry Fife will say or think. She has let the Federation so dominate her that she has no respect for Doug and can only see her son Scott in terms of winning competitions. The movie represents belonging using a variety of techniques to distinguish between the world of artifice and the more realistic world. The image of the artificial world, shown as the ballroom world, is glitzy and colourful. Luhrmann has presented this world as having power, whereas the character of Fran, shown in plain clothes and reading glasses, is initially shown as powerless, because she does not conform to the ballroom world. The movie traces the shift from a world of false belonging dominated by conformity, fear and the cynical manipulations of the ultra-sleaze Barry Fife, towards the iconic last scene where the line between spectators and professional dancers blurs and is dissolved as Scott dressed in Spanish costume and Fran in Spanish-style red dress put passion back into dance, rescuing it from the deadening effect of the old brigade. Taking the similes of the two texts we can arrive at the conclusion that conformity allows us to become part of a functioning society but can in turn stifle individuality, expression and self-identity. I’ll leave you with twoShow MoreRelatedBelonging Essay.1303 Words   |  6 Pagesexperience of belonging.† Discuss this view with detailed reference ( 2010 HSC Question) Considered a fundamental aspect of being human, belonging is an ambiguous concept which can offer individuals a sense of identity, security and connectedness. 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Should History Be Written Through The Form Of A Lesson

Should history be written in the form of a lesson? What lessons might such historical accounts teach us? Is history meant to teach racism, sexism, or morality? If a source is predisposed to sexism, racism, or religion, does it lose all value to historians? A man named Guillaume Le Sueur, author of Admirable History of a False and Supposed Husband, instructs that, â€Å"God in his judgments, which are unknown to us, discovers all inequity, although we have long concealed it† (Sueur 10). Le Sueur’s document is a prime example of an historical document that shapes histories towards the author’s own ideas rather than an impartial account of history. Despite the inaccuracies of primary sources it does not mean that it loses all value. History is not without its partiality, however, that does not mean that it loses all value. Even if the source is predisposed to a certain aspect of the writer, the insight that can be taken from the writer’s perspective can be applied to help historians answer questions about the society. According to The Return of Martin Guillere by Natalie Zemon Davis, Guillaume Le Sueur was a little-known writer and lawyer. â€Å"What is certain is that in 1560 Guillaume Le Sueur hoped to rise within the world of law and legal rhetorical culture, and that he also had literary and classical interests of his own† (Davis 95). The dedication of the document directly addresses the intended audience to be that of Vincent Sertenas, a man who held position at the palace. LeShow MoreRelatedThe History of Childresn Literature Essay1599 Words   |  7 PagesThe History of Children’s Literature EDP1: Task 1 Janet Blake Western Governors University Children’s literature is defined many different ways. 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An image is a mental picture or idea that forms in a reader s or listener s mind from the words that they read or hear. (Cambridge Dictionary) Long in his text introduces, identifies and explains these images, and how they are displayed from the pulpit as the preacher presents his/her sermon toRead MoreChildrens Literature Becoming an Equalizer876 Words   |  4 Pagesmany authors, philosophers and many other important figures in history impacted children’s literature, expanding on the original idea reading is an equalizer. In Essay Concerning Human Understanding, John Locke â€Å"†¦stated that people are born without ideas—that is, with a blank mind—directly challenging the belief that people are born with certain knowledge already implanted.† (Batten, 2011). His influences are found through out history of not only children’s literature but also government. SocietyRead MoreMy Vision For My Future Career1445 Words   |  6 Pagesimportant to me, and how I will apply them. 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I do believe that in some ways this could also be confessional for it expresses his past and current thoughts

Intersectionality free essay sample

I will try to explain intersectionality. First of all you need to know what intersectionality is. Intersectionality is a theoretical framework which explains violence or discrimination against humans. Now I will give you an example and then try to connect it to intersectionality. I will use an example of spider web to explain this theory. This example will give you some idea about intersectionality. Think about a spider web. A Point in the centre and all threads connected to each other. If we remove one thread from the spider web, it will fall apart. Now consider yourself. You have some identities and these identities are connected just like spider web and we cannot remove any identity from you. If we remove any identity from you, then you will not be the same person. Age, religion, color, race, gender, language and so many others are all identities of a person. Keep in mind that some of these identities don’t stay constant for example age. We will write a custom essay sample on Intersectionality or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Age changes with the time and create some advantages and disadvantages. Everybody has a different set of identities and the set of these identities can be used against you. The combination of these identities can create problems, inequality and discrimination. We try to analyze, what kind combination of identities can create what kind of problems with the help of intersectionality. For example if you are a young black women then you might have faced discrimination in different way than an old black women. You will not be treated the same way as some other lady with different set of identities. Age, religion, color, race, gender, language, social class and national divisions create a spider web of inequality. From this spider web anything can be used against you for the basis of discrimination. One can be discriminated in different ways and in various contexts. Now I can say that â€Å"Intersectionality provide us a lens which is able to look at the ways of discrimination in various contexts and Intersectionality theory also provide us a great tool to create a mechanisms which protect different group of people from different type of discriminations. I liked one definition of intersectionality which I would like to put here. â€Å"Intersectionality seeks to provide a tool for analyzing the ways in which gender, race, class and all other forms of identity and distinction, in different contexts, produce situations in which women and men become vulnerable to abuse and discrimination. (1). When we try to study how the intersection of race, gender, social class, effects humans and how are they connected then it means we are using intersectionality theory. For example what are the problems of white, young, female and what are the problems of black, young female. What will happen if we remove young from the equation and replace it with old? Inequ ality of gender is clearly defined but inequality of same sex is complicated. If we want to know the problems of women and man then we might just find some sex related issues. But when we talk about just men or women then it’s a different story. I heard that all men are created equal but people use different lens to see it. For example, some time man is called black man or white man, Muslim man or Christian man. They are all men but their gender intersects with other identities and makes them different from one another. When somebody is discriminated on the basis of color, we know this exist. Intersectionality tells us about other kind of discrimination. For example black man with different religion. It means same gender, same color, same language but different religion. You can consider me as an example. I am a Muslim, married man. My religion, intersect with gender and race and create different equation. I face different problems than any other man. Combination of my identities, are different than others. At the airports, I am treated very differently than other male passengers. Most of the time when I meet someone first time they ask me â€Å"where are you from† when I say â€Å"Charlotte† Then they ask again â€Å"oh where are you originally from†. Sometimes I tell them and sometimes I don’t. When I tell them about my country of origin, they automatically know about my religion. Then I become vulnerable to abuse.

Rising power, anxious state

There are all indications to show that China is poised to become the world’s largest economy in the next few years. All this withstanding, the country is under threat to continue with this economic success because of various reasons.Advertising We will write a custom essay sample on Rising power, anxious state specifically for you for only $16.05 $11/page Learn More Resistance to reforms and the recent resurgence are some of the reasons that are bringing up an anxious state. Emotions are running high in the country on the perceived authoritarianism that has been gaining prominence as time goes by (The Economist 5). This was well captured by the prime minster who argued that socialism enhances decision making thereby making it possible for resources to accomplish big undertakings that touch on every citizen’s life. As much as the global power is shifting considerably in China’s favor, it has not done well at home as far as the mood of the minorities is concerned. The country has become an object of worry because of various reasons and these are aspects that need to be looked at. Chinese diplomats have been treating their counterparts with a lot of condescension and this is because of the perceived dominance of the communist party. The party should approve everything and these are some of the issues that have led to an anxious state though a rising power. The country’s leaders are always nervous and this can be explained from their increased spending on domestic security (The Economist 6). It should be known that the police have been launching assaults while increasing surveillance in neighborhoods in recent months. China risks entering into a middle income trap because of its population and this might bring problems because supply of labor in the countryside has been reducing as time goes by. State owned businesses have a lot of clout and this is worrying because of their political and economic influence. China is a rising power and this is undeniable based on its economic success and growth. As much as this is enviable, the country needs to open up to political and social reforms. There is no doubt that its model has been effective based on what the prime minter terms as effective decision making but people should be given space to express themselves. The government has been increasing its spending on domestic security and this confirms their fears. In this case, the middle income group is anxious of this issues and that is why the party is worried that things might go wrong based on uprisings that have been witnessed in the Arab world (The Economist 9). For instance, lawyers, activists and bloggers have been assaulted by the police to discourage any dissent. As much as these leaders might manage to silence the minority, the system is ultimately vulnerable.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The country has disappointed those people who thought that its economic success and prowess will also come with political reforms and enhanced democratic space. Greater political freedom should be encouraged in the country to give it a new sense of direction and relief as much as it is successful economically. There is no doubt that the country’s economic success will be threatened by resurgence that needs to be checked. Political leaders should not be resistant to reforms because the middle class will not be held back for ever (The Economist 7). Peace and prosperity in China will depend on political reforms that will be undertaken in the next coming years. As a matter of fact, the good relationship between the middle class and the ruling party has waned considerably thereby raising concerns. As far as social security is concerned, the country still has a long way to go. Works Cited The Economist. Rising power, anxious state. 2011. Web. https://www.economist.c om/special-report/2011/06/25/rising-power-anxious-state This essay on Rising power, anxious state was written and submitted by user Miley Smith to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.