Best Actor Academy Awards Film Studies Essay

Best Actor Academy Awards Film Studies Essay He is one of the best actors in the world. Known for his careful choice of his parts, he has acted in only 20 movies. However, he was nominated for 5 Academy Awards and he won 3 Best Actor Academy Awards which casted a shadow on the Hollywood greats DeNiro, Nicholson, Pacino etc. Daniel Michael Blake Day-Lewis was born on April 29, 1957 in London. His father, Cecile Day-Lewis, although half-Irish, lived in England for most of his life. Four years before his death, he was named the United Kingdom s Poet Laureate (Nicolas Blake). His mother, Jill Balcon was a Jewish actress. His maternal grandfather was a very important person in the history of British cinematography. He had artistic genes from every branch of the family. His older sister Tamasin Day-Lewis is a documentarian. They moved to Greenwich when he was 2. His father was 53 when Daniel was born and he never showed interest in his children. He died when Daniel was 15 which caused great emotional insecurity with the teenage Daniel. Living in Greenwich, which was known as a tough part of London, he was surrounded by poor and troubled kids. He was considered a Posh Jew-Irish, so he was often bullied. When he was an adolescent he became an expert in the local accent and behaviour, so he claimed that these were the very beginnings of his acting career. Later, he spoke of his teenage self as very much a disorderly character in his younger years, often in trouble for shoplifting and other petty crimes  [1]   In 1968 he was sent to a boarding school because his parents thought he was too wild. Even though memories from that school werent particularly nice, he discovered his greatest passions: fishing, woodworking and acting. His acting debut was in a play where he played a black kid and his first film was Sunday, Bloody Sunday, when he was 14. Although he was uncredited and the part was really insignificant (he was a vandal), he described this as heaven because he was given  £2 to destroy fancy cars. When he was 18 he decided he had to choose a profession. Although he was a member of National Youth Theatre he decided to become a carpenter. He applied for a five-year apprenticeship but, fortunately, he was rejected due to his lack of experience. After that he joined the Bristol Old Vic Theatre School which he attended for three years. Daniel threw himself fully into the craft of drama. In 1982, 11 years after his film debut, he acted in Academy Award winning Gandhi (1982), but the part was small. After that he joined the Royal Shakespearean Company playing Romeo in Romeo and Juliet and Flute in A Midsummer Night Dream. This was followed by a role of a punk homosexual in My beautiful Laundrette, theater version of Dracula and A Room with a View (1986) featuring Helena Bonham Carter. One of his first important roles was the one of a Czech surgeon Tomas in the Philip Kaufmans adaptation of Kunderas Unbearable Lightness of Being (1987) with Juliette Binoche and Lena Olin. The interesting fact about this movie is that during the eight months he spent in Prague, he learnt Czech and for the first time he refused to break character off set throughout the entire shooting. This was considered extremely eccentric at that point, but it was only the beginning for Daniel. I dont rehearse at all in film if I can help it. In talking a character through, you define it. And if you define it, you kill it dead. The eccentricity reached its climax for the first time in 1989 with the part of Christy Brown in Jim Sheridans My Left Foot. My Left Foot is actually a book, an autobiography of Christy Brown who had suffered from cerebral paralysis for his entire life and the only part of his body he could move was his left foot. He began painting and eventually became extremely famous. The first part of preparation for the role included frequent visits to a clinic in Dublin where he was in touch with people with various disabilities and he even formed friendship with a few, some of whom couldnt even speak. His version of the so called method acting began developing in this particular movie. Again, he refused to break character which was more difficult in this situation. Off-set he constantly used the wheelchair, insisted on being spoon-fed and he had to be carried around constantly because he wanted to experience all aspects of Christy Browns life, especially shame and anger which he depicted perfectly in the film. He broke two ribs on the set due to hunched-over position in the wheelchair. He won numerous rewards for this part including his first Best Actor Academy Award. In 1989 he returned to theater for the part of Hamlet, however he collapsed on stage in the middle of the scene where Hamlet sees the ghost of his father. The rumor has it that he saw the ghost of his own father which he later confirmed. He hasnt worked in the theater ever since. In 1992, The Last of the Mohicans followed. The film was neither a success nor a particularly good film, however, his preparations were as always interesting. He underwent a very difficult diet and he lived in the forest isolated from the rest. He was hunting and fishing for survival, he learnt to build canoes, skin animals and carried the rifle all the time. Four years after My Left Foot, he started a new cooperation with Jim Sheridan on his new film In the Name of the Father. He played Gerry Conlon, a member of the Guildford Four who were accused and convicted as bombers and the members of the IRA who spent 15 years in prison for the crime they didnt commit. He kept his accent off set and spent a lot of time in a cell. On his request, he was constantly thrown cold water at and insulted. He was nominated for an Oscar but lost to Tom Hanks, ironically for the part he was offered. He moved to County Wicklow in 1993 and assumed Irish citizenship. In 1993 he began working with Martin Scorsese on The Age of Innocence with Winona Ryder and Michelle Pfeiffer. He wore clothing from the 19th century for two months and walked around New York City wearing a top hat, a cane and a cape in extremely cold weather. In 1996 he started working with Arthur Miller on The Crucible. He met his wife-to -be, Millers daughter, Rebecca, whom he married a year later. He currently lives on a 50-acre farm in Ireland, with his wife and children Ronan Cal, 14, and Cashel Blake, 10. From a previous relationship with a French actress Isabelle Adjani he has a son, Gabriel Kane, 17. She claims that he broke up with here by fax when she told him she was pregnant. That is pretty much the only gossip you can find on Daniel Day-Lewis. He returned to Jim Sheridan in The Boxer (1996) with the part of a former boxer and IRA member. He prepared intensely, he was training twice a day for more than six months with the former boxing world champion Barry McGuigan who said that Daniel could turn pro. He had his nose broken during the filming. He wanted to retire, so he moved to Florence and decided to return to his old love woodworking. However, he became interested in another craft, cobblery. He became an apprentice and for the next 4 years no one knows where he actually was. When asked, he stated that it was a period of my life that I had a right to, without any intervention of that kind.  [2]   Martin Scorseses Gangs of New York (2002) was his great comeback. He was persuaded by DiCaprio to take the part. Actually, he has lured to New York on false pretenses and eventually accepted the part of Bill the Butcher, who, ironically, hates the Irish. He began his usual preparation for the character which included apprenticeship at the butchers. He was constantly listening to Eminem to get angry. While he was filming, he never broke character, he kept Bills New York accent. At one point he got very sick because he refused to wear a coat, that would be breaking the rules they didnt wear warmer coats in the 19th century. After being diagnosed with pneumonia and still refusing to wear a coat he had to seek treatment. He was nominated for an Oscar again. After the Gangs, he acted on his wifes film The Ballad of Jack and Rose (2005), which received mixed reviews, but the interesting fact is that he lived in a hut on a beach, separated from his family to experience the emotions of his character. In 2007, his role of the psychotic and misanthropic Daniel Plainview in There will be Blood brought him 23 awards including his second Best Actor Academy Award. His portrayal was listed in top 10 of the best performances ever. In 2009 he decided to accept the role of Guido Contini in a somewhat different film from his usual ones, the Rob Marshalls musical Nine, featuring Marion Cotillard, Penelope Cruz, Nicole Kidmanà ¢Ã¢â€š ¬Ã‚ ¦.He was nominated for a Golden Globe and many other awards despite the fact the movie wasnt a huge success . In 2010 it was announced that Daniel Day-Lewis would definitely play Abraham Lincoln in Steven Spielbergs Lincoln. The idea of this project existed for 10 years, however Daniel refused the part because it was completely preposterous for him to even think of him as Lincoln. Nevertheless, he was persuaded by Spielberg and yet again began his intense preparations for the part. He asked Spielberg for a year that was necessary for the preparation that included reading over 100 books on Lincoln, cooperation with make-up artists that achieved an excellent physical resemblance. He worked on the voice of Lincoln for a long time and when he finally came up with the final version, he sent the tape to Spielberg in a box with a scull on it so Spielberg would be the only person to hear it before the beginning of the shooting. The film was nominated for 7 Golden Globes and 12 Oscars including Best Picture, Best Director and Best Actor. It was also a huge commercial success, grossing 220 million dol lars worldwide. Although the film didnt win any of the major Academy Awards, Daniel won both Golden Globe and Academy Award. He thus became the only actor in history to win three Best Actor Academy Awards. He was asked who he would like to play next and he replied: I cant think of anyone right now because I need to lie down for a couple of years. No, I cant think of any. I really cant, no. Its hard to imagine doing anything after this.  [3]   After this part he said he definitely needed rest so, knowing him, who knows when he would return to the set? I begin with a sense of mystery. In other words, I am intrigued by a life that seems very far removed from my own. And I have a sense of curiosity to discover that life and maybe change places with it for a while. If I werent allowed this outlet, there wouldnt be a place for me in society. I suppose I have a highly developed capacity for self-delusion, so its no problem for me to believe Im somebody else. http://en.wikipedia.org/wiki/Daniel_Day-Lewis http://www.biography.com/people/daniel-day-lewis-9268727 http://www.mirror.co.uk/lifestyle/going-out/film/10-fascinating-facts-daniel-day-lewis-1731301 http://www.imdb.com/name/nm0000358/bio

Innocent Smoothies Essay

What is branding? Branding is the process involved in creating a distinctive look for a product or company to create desire and trust from the customers for the product or company. A way a company can use branding is by having a unique logo or motto because it’s a way for the public to recognise the brand. The name of the company is another method of branding, because if your company has a name that stands out from others it will catch people’s attention, and people will be familiar with what you’re talking about and who they are purchasing from. There are 3 different types of branding: Product branding, service branding and corporate branding. Product branding is a specific product for example Nike Air by Nike. It’s a unique part of branding because it’s a small part of the main brand. Service Branding is a specific service by a brand for example iTunes by Apple as that is just a music downloading service, while Apple is a multi product company. Corporate branding i s a larger part of branding because it’s a brand that applies to a variety of products within one company, for example Malteasers are a part of the Mars Inc. corporate brand. Branding in Action: Innocent Smoothies and Children In Need This company was founded in 1998. They started with smoothies and from there expanded into food, juice and children’s smoothies. They concentrated on a health focus of their products contained 2 of your 5 a day. Innocent have about 78% market share. Innocent smoothies use an angel with a halo with no mouth as their logo; they use this as their logo to persuade customers that their products are ‘innocent’ like angels and that they are good for you and your body. This logo is a significant part of the Innocent brand because they use a distinguishable logo; no other well known brand uses a smiley without a mouth and a halo. Innocent is also uniquely recognisable because its marketing is that it’s healthy and good for you, this health aspect is a major part of Innocent’s branding. Innocent add value to their products by saying how healthy they are and how good they are for you. They only use recyclable packaging when they first formed their recycling eff orts stood at  70% they are now at 100% which is a huge achievement. The company use lots of different combinations of flavours, some you would not think of putting together. All their products are natural, no added flavours. They do their best to promote their brands by making a big thing out of being good for your body. Parents are more likely to buy as there are no additives. They boost their image as more people buy the products as lots of people are health conscious now. They also do various promotions like a woolly hat campaign to raise money for charity. They changed the name of their product to make it more successful, their previous name was Naked. That would have needed a completely different promotion as they want to be associated with good. These businesses need to promote themselves for people to see them and to recognise them for doing something differentiating them from competitors. Innocent smoothies promote themselves by doing unique things that other brands don’t, for example they notified customers how much the bottle had been recycled and they eventually had a 100% recycled bottle Children in Need are a charity in the UK that was founded in 1980. As a charity they have raised over  £600 million and they help to change the lives of disabled, vulnerable and young people of the UK. Children in Need raise money doing baking activities, fancy dress events and they encourage the public to do sponsored challenges and they have a big Children in Need television show. The Children in Need brand is best known for Pudsey the bear and its big telethon around November. Pudsey is highly recognisable in the brand because he has a unique eye patch that makes him stand out from any other mascot bear. Pudsey is also another way for Children in Need to attract children because he is a character as well as a mascot. The Children in Need brand is well known for its telethon in BBC, people recognise the telethon because it’s on a Friday night on a channel that is advert free so people are more likely to tune in. The telethon is well known for its challenges and celebrity e ndorsement and they also will have a combination of two well know shows for example Eastenders and ITV’s Coronation Street called ‘East Street’. Children in Need add value to their product by having unique merchandise; the products are unique because of Pudsey as he himself is a unique mascot. They add value to the customer because they emphasise the fact that all the money they make will go to a good cause which makes  people sympathetic, and even people who are not concerned about the children will donate because the products they provide are ‘fashionable’. Children in Need’s brand personality is that they help children and therefore that they’re caring and considerate. They are a fun charity and do a lot of fundraising events and activities, which is attractive to children and parents. Their ethical image is a large benefit to their company because people will recognise that what they do will help unfortunate children, and that will increase their customer preference for donating to their charity. This will enable them to raise more money therefore they will be able to do more fundraising and provide more entertainment. Them being seen as a fun charity will help them because the public can be encouraged to get involved in their work as it is enjoyable as well as helping at the same time. If the branding for Children in Need was not successful, and did not make them appear to be caring and considerate, then people wouldn’t donate and they would boycott from donating and participating from their fundraising . If they weren’t a fun charity then people wouldn’t be as interested in donating to their charity and they wouldn’t be as well known as they are now. They need to promote themselves so they can raise awareness of their various charities, for example in Southend they help the following charities: Southend Association of Voluntary Services, Southend Mencap and Southend Mind. Children in Need differentiate themselves by the way they promote their company, for example they have popular celebrity endorsement in their adverts. They need to differentiate themselves from other charities so that they can stand out so they can get more donations. The Children in Need charity promote their service by having famous and popular comedians in their shows and they have well known children entertainers. Another way they use promotion is by the way they have the show on BBC One where there are no TV adverts, so no adverts for competitor charities. They also promote themselves by having well known supermarkets selling their product and supporting them, for example Asda. They also use paper promotion, for example leaflets and flyers and billboards. T he most popular way they are recognised is by advertising using their mascot Pudsey. Innocent is environmentally friendly , recycle , sustainable ingredient sources, super market promo , festival , tv , humor Children in need :  helping , money 4 good , super market promotion , tv , humor Marketing mix a key tool in marketing. The marketing mix is usually vital when deciding a products marketing and include the following P’s : Pricing , Promotion, Place and Product. I will be talking about the Innocent Fruit Tubes and how the marketing mix is used in branding. Fruit tubes are a yoghurt mad by Innocent and they are made from 100% fruit and they have 2 different combination flavours: Strawberry mixed with raspberry and mango and pineapple. The company are proud to say that this product has no artificial sweeteners or any added sugar and lumpy bits. This product has and overall rating of 4.5/5 and a majority of 5/5 ratings. The packaging is designed for kids, you can tell this by the way it is very colourful and the fruit logos on each tube has a character name and an interesting fact. The size of the packaging is small and easy for customer and children to manage. The Innocent Fruit Tubes are roughly priced at around  £1.99 for a average packet of 6 tubes. The yoghurts are priced at roughly  £0.33 per yoghurt which is a reasonable cost and affordable for many people Innocent promote their fruit tubes by having promotional offers such as 12 tubes for just  £3.00 and they use TV, magazine, billboards and posters to promote their Fruit Tubes. They will have a sales team who will go and pitch their product to popular supermarkets and confectionary retailers. The most well known promotional campaign they used was The Big Knit which was when they appealed for members of the public to knit mini woolly hats for their innocent products to help raise money for the elderly and to keep people warm during the winter. Innocents Fruit tubes are on sale in multiple different places for example super market stores or online super markets and shops, cafe’s and sandwich bars. The product is distributed all over the UK as well as many places in Europe such as: Belgium, Denmark, Germany. France and many other countries in Europe and in the Maldi ves .

Difference Between Backing Up and Archiving of Data Essay

Explain the difference between ‘backing up’ and ‘archiving’ of data, state the process taken for both and give reasons why they are necessary. It is important to know the basic differences between backup and archiving information, in order to prevent loss of important files on a computer. There is a big difference between the two and it comes down to variables between short term and long term storage. Backing up important data files on a computer should be done often, sometimes once a day or more. Thinking of it like a short term insurance policy, backups can be done using USG keys, disks, even to tape. Sometimes this information is overwritten each time it is saved, as new tiles are being added. Backups are primarily used for operational recovery, to quickly recover an overwritten file or corrupted database. The focus is on speed, both to back up and recover, and on data integrity. Archives, on the other hand, typically store a version of a file that no longer changing, or should not be changing. For example, an accountant for a small business that uses QuickBooks will back up his files regularly in order to prevent a disastrous loss of inform. He will entrust that information to an online backup system that is updated at the end of each business day. This way, if a problem occurs with the individual computer or network, then there is a way to resurrect the book without having to enter a month of work. Archiving, on the other hand, is the equivalent of a long term insurance policy for files that are rarely accessed or never changed. This type of storage creates a history of the files in an authentic form that can be accessed weeks from now or years from now. The storage media for archiving requires that it have a long, stable life. If the owner of the company died tomorrow, where would you begin to look for important documents? Or what if an audit of 2003 came up? Creating an archive is essential to traching down vital information to a company or individual. Typically, archives have been stored on magnetic tapes in the past, but with cost of online data archiving solutions becoming more practical and inexpensive, you will see more use of them. Offsite data archiving is highly recommended in the even t of a disaster. Another way of looking at the differences is that backup contains multiple restore points, allowing you to go back in time in case of a virus, accidental deletion or accidentally saving over a file. Archived information will only store a singly version of a file and this is rarely changing, if ever at all. Often archived data will also span decades of files. Archiving may require certain policies or rules that approve who have access, how long the records need to be stored etc.

Acting Like An Adult For The Workplace Means You Approach...

1. Acting like an adult in the workplace means you approach your work responsibilities seriously. However, not all adult behaviour patterns are positive or beneficial to the company. Some behaviours encourage self-discipline, profitability, and teamwork, but others lower morale and lead to workplace problems. The problem with Mohan in the above case, he is ‘’trying to be in two worlds at the same time’’. As mentioned above that when he joined the company he was very friendly with everyone and tried to gain knowledge from his teammates but now when he is promoted he never listens to everyone and the other employees have not given opportunity to present their views in his supervision. What he is exactly trying to do is trying to act like a boss which he never been because it’s the demand of the position and at the same time he is also trying to be that old familiar Mohan to them. He is confused what to prioritize. He is going through behaviour changes. Behavior in this category includes a strong, assertive and confidential tone. It communicates the message, I am a strong, competent and knowledgeable person on whom you can rely on for effective guidance and leadership. This approach generally requires other people to be submissive, obedient and respectful. Extreme forms of behavior, falling into this group, may include a dictatorial and dogmatic approach. 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